Spotify listening data transformed into a personalized generative WebGL experience, with every session creating a different visual journey. A massive-scale example of turning complex personal data into something emotional, visual and culturally shareable.
Immersive web platforms at the intersection of storytelling, design and real-time technology.
Buoy Studio
SELECTED WORK BY TEAM.
Built for Google I/O, Paper Planes turned a simple phone gesture into a global shared experience. Users folded, stamped and threw virtual paper planes into a multiplayer WebGL world connecting people across the planet.
A shared virtual festival built entirely for the browser, where thousands of fans inhabited an evolving 3D world around a live performance. The environment instanced and transformed as the audience grew, using GPGPU physics and real-time WebGL.
We built a real-time Unreal Engine Manhattan that turns every visitor into an impossible drone shot, adapting to live weather and time of day.
A living digital sculpture built from 4.5 million WebGPU particles. Visitors used their phones to plant flowers into the shared environment in real time, creating a world that continuously evolved through collective participation.
We streamed a 6GB ray-traced city through NVIDIA Omniverse to Magic Leap, then let users reshape it with AI prompts in real time.
Heart rate, breath and brain activity become a living three-dimensional portrait in real time. One codebase powered both the physical gallery installation and web experience, translating invisible biometric data into an expressive visual world.
A browser-based real-time 3D configurator built around highly realistic materials, lighting and reflections. Twelve vehicles can be explored interactively, turning color and film selection into a cinematic 3D experience rather than a conventional swatch picker.
More experiments in real time
We turned WSJ's election coverage into a living oil painting, regenerated automatically whenever a new column published.
We turned a Times Square billboard into an AR portal, connecting L'Oreal's physical launch directly to Sephora's purchase path.
A cinematic real-time WebGL journey through Hogwarts, built natively for the browser.
An AI conversation transformed language into a continuously evolving watercolor world in real time.
Runners raced a volumetric clone of their own best effort.
A wireframe countdown world built for a live Google moment.
Room-scale projected media across a full physical exhibition.
A navigable 3D coffeehouse built for the festival audience.
PROJECT LEADS.
Fredrik Frizell
Producer
Two decades of serial entrepreneurship in emerging and creative technology, design and production. Fredrik leads high innovation, cross discipline projects that run from world famous IP to cutting edge creative AI, with work for Netflix, Google, Samsung, Nike, Pottermore and WSJ. He founded Buoy and scaled it from zero to 55+ people across seven markets, after co-founding Stopp, which grew from 2 to 75 people and was acquired by MediaMonks.
PreviouslyChief Innovation Officer, BUCKCOO, Here Be DragonsGlobal Executive Producer, MediaMonksCo-founder, Stopp
Philip Westman
Creative Director
Creative Director with 15 years at leading agencies including Mother, BBH and BBDO in the US. He has worked on global campaigns for Google, Stella Artois, H&M, Red Bull and Headspace, with a focus on creative strategy, storytelling and giving brands cultural relevance.
PreviouslyMotherBBHBBDO
Michael Modena
Creative Developer
Michael is the founder of Forged, a creative studio working at the intersection of technology, design and storytelling. He spent over a decade as co-founder of Active Theory, making award winning digital work for Google, Spotify and NASA. He builds custom WebGL and WebGPU engines that bring film quality lighting into the browser, across real time 3D microsites, large scale installations and AI driven storytelling.
PreviouslyFounder, ForgedCo-founder, Active Theory
Engagement contracted through Buoy Studio.
Team credentials
Google, Netflix, Spotify, Samsung, Nike, Jordan Brand, WSJ, Adult Swim, Hulu, Pottermore, Rockefeller Center, Magic Leap, Niantic, The Trevor Project, Delta, Coca-Cola, L'Oréal, Sephora, Dell, AMD, Starbucks, Liquid Death, Thorne, Droga5, Porter Robinson.